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Build log

This site is the lesson.

SkillBuild should show the workflow, not just describe it. This page is the public log of how the site, the offer, and the program are being built with Codex — including the mistakes.

How it's been built

Three threads, running in parallel.

01

Plan the offer

Turn a rough idea into a beta workshop with a clear audience, a one-sentence promise, a price, and a delivery scope you can actually run.

02

Build the site

Public pages, the sales page, the lead magnet, the member route structure, and a written list of what to do next.

03

Wire the business

Stripe checkout, member access, magic-link login, email follow-up. Added after the offer started getting traction, not before.

What this proves

Codex earns its keep when it has context, a goal, and a human reviewing the work.

None of this site was generated by typing "build me a website." Every page was briefed, checked, and rewritten — the same workflow the workshop teaches.

  • Business idea turned into a concrete site map and first product.
  • Sales copy shaped for non-technical business owners.
  • The subscription audit became a real lead magnet, not a PDF nobody reads.
  • Member access planned before building complex LMS features.
  • Stripe and magic-link auth wired up only after the offer was sellable.
  • Every iteration tracked in git, briefed in plain English, reviewed by a human.