Marketing performance report

1---
2name: "marketing-report"
3title: "Marketing performance report"
4description: "Summarises campaign data into an exec-ready monthly report with commentary."
5audience: "executives"
6format: "table"
7tone: "formal"
8triggers:
9  - "marketing report"
10  - "performance report"
11  - "summarise campaign results"
12---
13
14## Overview
15This skill handles **Marketing performance report**. It produces table output in a formal voice, written for executives.
16When this skill is triggered, expect the user to provide: **Campaign metrics, goals, spend, and commentary from the reporting period**. If this input has not been provided, ask for it before proceeding — do not guess or use placeholder data.
17## Process
181. Surface the top-level headline performance metrics first.. Confirm this step is complete before moving on.
192. Compare each campaign against target, spend, and outcome.
203. Flag the strongest performer and weakest performer with short commentary.
214. Recommend the next budget or channel shift based on the data.
22## Quality Standards
23- Lead with the key insight or recommendation first
24- Support every claim with a specific metric, date, or outcome
25- Use complete sentences and professional terminology throughout
26- Every cell must contain a value — use 'N/A' if data is missing
27
28## What to Avoid
29
30- Do not invent benchmarks or leave unexplained gaps in the numbers.
31
32## Example Triggers
33- "marketing report"
34- "performance report"
35- "summarise campaign results"