Competitor analysis

1---
2name: "competitor-analysis"
3title: "Competitor analysis"
4description: "Structures research into a side-by-side comparison with strategic commentary."
5audience: "executives"
6format: "table"
7tone: "formal"
8triggers:
9  - "competitor analysis"
10  - "compare these competitors"
11  - "turn this research into a comparison"
12---
13
14## Overview
15This skill handles **Competitor analysis**. It produces table output in a formal voice, written for executives.
16When this skill is triggered, expect the user to provide: **Research notes, product comparisons, pricing, and market observations**. If this input has not been provided, ask for it before proceeding — do not guess or use placeholder data.
17## Process
181. Define the comparison criteria that matter most to the business decision.
192. Compare competitors side by side on product, pricing, and positioning.
203. Highlight the strategic implication of the most important differences.
214. Close with the recommended response or next research step.
22## Quality Standards
23- Lead with the key insight or recommendation first
24- Support every claim with a specific metric, date, or outcome
25- Use complete sentences and professional terminology throughout
26- Every cell must contain a value — use 'N/A' if data is missing
27
28## What to Avoid
29
30- Do not present weak assumptions as facts or skip source uncertainty.
31
32## Example Triggers
33- "competitor analysis"
34- "compare these competitors"
35- "turn this research into a comparison"